This Privacy Policy explains how Ship Of Fools, operating at ship-of-fools.org.uk, collects, uses, and protects your personal data when you visit our website. Ship Of Fools acts as the data controller for all personal information gathered through this site. We are committed to handling your data responsibly, in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully before continuing to use ship-of-fools.org.uk.
Information We Collect
Information You Provide
- Your name and email address if you submit a contact or enquiry form
- Feedback, comments, or messages you send directly to the Ship Of Fools team
- Newsletter subscription details if you opt in to receive updates from us
- Any other information you voluntarily provide when interacting with the site
Information Collected Automatically
- IP address and approximate geographic location (country/region level)
- Browser type, version, and operating system
- Pages visited on ship-of-fools.org.uk and time spent on each page
- Referring URLs and outbound link clicks, including clicks on affiliate links
- Device type and screen resolution
- Cookie identifiers and session data
Cookies We Use
Ship Of Fools uses cookies to ensure the website functions correctly, to understand how visitors use the site, and to support our affiliate partnerships. When you first visit ship-of-fools.org.uk, you will be presented with a cookie consent banner allowing you to manage your preferences. You may withdraw or adjust your consent at any time through our cookie settings tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Required for core site functionality, security, and your cookie consent preferences to be remembered | Session / up to 12 months |
| Analytics | Collects anonymised data on visitor behaviour via Google Analytics to help us improve site content and performance | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on casino and operator links so that Ship Of Fools can receive referral commission; set by third-party affiliate networks | Up to 30 days |
| Preferences | Remembers your site settings such as language or display preferences for a more personalised experience | Up to 12 months |
| Social Media | Enables social sharing functionality and may be set by third-party platforms if you interact with embedded share buttons | Up to 24 months |
How We Use Your Data
- To deliver and maintain the content and features of ship-of-fools.org.uk
- To respond to enquiries, feedback, or support requests you send to us
- To send newsletters or updates where you have explicitly opted in to receive them
- To analyse site traffic and user behaviour in order to improve our casino reviews and editorial content
- To track affiliate referrals and manage our commercial relationships with casino operators
- To comply with applicable legal obligations and enforce our terms of use
- To detect, prevent, and address technical issues or fraudulent activity
Legal Bases for Processing
Under the UK GDPR, Ship Of Fools relies on the following legal bases to process your personal data: consent, which you provide when accepting non-essential cookies or subscribing to our newsletter and which you may withdraw at any time; legitimate interests, where processing is necessary for operating and improving ship-of-fools.org.uk, managing affiliate relationships, and ensuring site security, provided those interests are not overridden by your rights; and legal obligation, where processing is required to comply with applicable UK law. Where consent is the basis, you will always be given a clear and affirmative means of granting or withdrawing it.
Third Parties & Affiliate Links
Ship Of Fools reviews and links to third-party casino operators and gambling platforms. When you click an affiliate link on ship-of-fools.org.uk, you will be redirected to an external website governed by that operator's own privacy policy. We are not responsible for the data practices of those third parties and encourage you to review their policies before registering or depositing. We use Google Analytics to measure site performance; Google may process your data on servers outside the UK under appropriate data transfer safeguards. We may also work with affiliate tracking networks that set their own cookies as described in the table above. No sensitive personal or financial data collected on ship-of-fools.org.uk is sold to third parties.
Your Privacy Rights
- Right of Access: Request a copy of the personal data Ship Of Fools holds about you
- Right to Rectification: Ask us to correct any inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data where there is no overriding legal basis to retain it
- Right to Data Portability: Receive your data in a structured, commonly used format where processing is based on consent or contract
- Right to Object: Object to processing based on legitimate interests, including profiling for analytics purposes
- Right to Restrict Processing: Ask us to limit how we use your data in certain circumstances
- Right to Withdraw Consent: Withdraw any previously given consent at any time without affecting the lawfulness of prior processing
- Right to Lodge a Complaint: You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled
To exercise any of the above rights, please contact the Ship Of Fools team using the details in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements.
Data Security & Retention
Ship Of Fools implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These measures include secure HTTPS encryption across ship-of-fools.org.uk and restricted access to any stored personal information. We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. Contact form submissions and newsletter subscriber data are reviewed periodically and deleted when no longer required. Anonymised analytics data may be retained for longer periods for statistical purposes only.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way Ship Of Fools handles your personal data, please get in touch with our team. You can reach us by email at privacy@ship-of-fools.org.uk or by using the contact form available on ship-of-fools.org.uk. We take all privacy enquiries seriously and aim to acknowledge your message promptly. This policy was last reviewed in 2026 and may be updated periodically;